Long and full of life, the 25 de Marçostreet is quite rightly one of São Paulo’s main attractions: over 1 km of shops, galleries and street vendors selling every kind of merchandise you can imagine; 400,000 visitors every day (the figure goes up to 1 million during holiday seasons); and then there’s also the notoriety that comes from being considered Latin America’s largest open air shopping mall! The history of the 25 de Março as a place of trade goes back to the 19th Century, a time when several Arab immigrants were established here and began opening up their own shops.
More than 3,500 outlets its great development and success began during the 1960’s: from this point on, cheap prices and variety of products (clothing, food, toys and electronics) attracted an increasing number of clients and stimulated the opening of even more stores: nowadays, 25 de Março, along with some nearby streets, boasts more than 3,500 outlets. There is no way you can leave this place without a couple of shopping bags!
Practical Information To get to 25 de Março and avoid the typical São Paulo traffic, catch the subway and get off at São Bento station.